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View-Master: Keeping It Reel in 3-D for 80 Years

Tickets Sold at Door Today

Modernism Week CAMP Theater, 575 N Palm Canyon Drive, Palm Springs, CA 92262

$12, 10:00 a.m. - 4:00 p.m.
Category: !Tickets Still Available, @Palm Springs, @CAMP, Book Signing, Presentation, Talk, @Sold at Door

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Full Details

1940s “high tech postcard.” Kid’s toy. Educational tool. West Coast midcentury modern industrial design
phenom. You’ve probably looked through one when you were a kid, but there’s more to View-Master than meets the eye(s). The iconic View-Master viewer and reels hold a unique place in American culture, and have a largely unrecognized history full of interesting facts and surprising twists. 

Get inspired to hunt down your old View-Master reels and give them a fresh look! You’ll learn about 3-D photography, the history and design of the View-Master, how to identify View-Master viewers and reels, and some of the challenges and stories behind the creation of View Modernism. 

Martin Knowles is an architectural photographer based in Vancouver, BC. Inspired by the Modernist photographers, Martin’s practice combines analog sensibility, cutting-edge digital tools and a keen awareness and appreciation of the role of architectural photography in historical documentation and preservation. He is the creator and photographer of View Modernism, a new and on-going series of 3-D reels of Palm Springs modern architecture. 

A product signing by Martin Knowles will follow his presentation.


Things to Know

This event is for all ages.
This event is wheelchair accessible.
The organizer of this event is Modernism Week

Event Check-in Location

Modernism Week CAMP Theater, 575 N Palm Canyon Drive, Palm Springs, CA 92262

View Map


Photo Credits: Public domain, Martin Knowles, Martin Knowles, US Patent and Trademark Office

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