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Raymond Loewy Residence - Palm Springs Modern Committee Iconic Home Tour & Cocktail Reception

PS ModCom Iconic Raymond Loewy Home Tour & Cocktail Reception. $50, $150


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Following WWII, famed French-born American industrial designer Raymond Loewy desired a new winter home for himself and his family. Collaborating with local architect Albert Frey, the stunning Loewy House of 1946 was the result. Located on the edge of Palm Springs’ Little Tuscany neighborhood, the house takes advantage of an extensive boulder pile on the site. Partially clad in corrugated aluminum and reveling in its use of floor-to-ceiling glass, the indoor-outdoor nature of the house exemplifies Frey’s approach to the local desert environment. Raymond Loewy, who began his career as a fashion illustrator, was one of the luminaries of modern design.

Among his cutting-edge designs are the curvaceous Coca-Cola bottle, numerous corporate logos, gas stations, housewares, and the iconic packaging for Lucky Strike cigarettes. In 1961, Loewy’s design team retreated to Palm Springs with the exquisite Studebaker Avanti as the result. In the early 1960s, after viewing Air Force One, Loewy quietly collaborated with President John F. Kennedy to change the livery to blue and white, emblazoning the fuselage with “United States of America.” The Loewy version remains to this day and was frequently seen parked at the Palm Springs airport during visits by President Barack Obama. The Loewy house, set amidst the desert landscape, features a curved glass pavilion and a large pool that extends into the living room, making it the perfect setting for entertaining. Loewy wrote, “The scene resembles a blue lagoon in a desert oasis.”

As part of the cocktail reception following the last tour, fellow Frenchman, Jacques Caussin, will delight us with a poolside presentation covering the fact that while Lowey was born in the 19th century, designed in the 20th century, his legacy remains totally “du jour” in the 21st Century. Rejoignez-nous pour un souvenir amusant!

The Palm Springs Modern Committee (PS ModCom) is a non-profit organization dedicated to the appreciation and preservation of Desert Modern architecture and design. We accomplish this through education, advocacy for threatened buildings, promotion of heritage tourism, and the celebration of successes in preservation and adaptive reuse.

$50, $150

Things to Know

The last tour of the day includes a cocktail reception.
This event is for all ages 21 and older.
Private residences are not ADA accessible
The organizer of this event is Palm Springs Modern Committee.

 

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Photo Credits: All photos courtesy of Julius Shulman, Getty Research Institute.

 

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