In only 20 years the success of these clubs and their reputation spawned unforeseen growth that evolved into the city of Rancho Mirage. The clubs quickly attracted celebrities like Lucille Ball, Frank Sinatra, the Marx Brothers, Bing Crosby, business titans like the Annenbergs, Earle Jorgensen, Ernie Breech, Leonard Firestone, and Robert McCulloch, and U.S. presidents starting with Eisenhower, through to Gerald Ford and Ronald Reagan.
These influencers with deep pockets and creative imaginations left an architectural legacy of beautiful houses and resort-style communities designed by major modernist architects including William F. Cody, Donald Wexler, Richard Harrison, William Krisel, E. Stewart Williams, A. Quincy Jones, and William Pereira. With ‘Sunnylands’ as the icing on the architectural cake, Melissa Riche takes you on a visual tour of some of the other splendid residences and explains the phenomenon of a city that was created by golf.
Melissa Riche, author of Mod Mirage, (Gibbs Smith, 2018) modmirage.com, is also the founder of the architecture preservation group, Preservation Mirage preservationmirage.org
Things to Know
This event is for all ages.
The entrance to the Annenberg Theater is located behind the Annenberg Theater Box Office adjacent to the Palm Springs Art Museum's North Parking Lot.
Ample free public parking is available in the multi-level public garage across from Palm Springs Art Museum.
Handicap parking available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.
Event Check-in Location
Annenberg Theater, Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
Photo Credits: Cover of Mod Mirage book by Melissa Riche, (Gibbs Smith Pub. Aug.2018), Lucille Ball and Desi Arnaz Family at their Thunderbird Country Club home, 1954, courtesy Desilu, too, LLC, Thunderbird North, looking NW before grass installed, Marantz Residence, 1960, Photograph by Jim Riche, Jorgensen/Mavis Residence, 1954, Photograph by Jim Riche
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